13 talking about this. It should be noted that of these brands were co-borrowers and/or guarantors to MAG’s overall debt, with the sole exception of Tucker-Rocky Georgia, LLC, which helps explain why both the parent company (MAG/Velocity) and its child companies (Renthal, Tucker Rocky, etc) are going through a Chapter 11 debt restructuring. This is a press release from MAG… Motorsports Aftermarket Group Builds Leadership Team with Motorcycle Industry Veterans. search. Original investment in Tucker Rocky as a regional distribution platform, 1989, Grew Tucker Rocky organically and via acquisitions into national distributor of powersports apparel, parts and accessories, Acquired or developed leading brands of motorcycle and ATV apparel and accessories including Malcolm Smith Racing (MSR), Firstgear, Answer Racing, River Road, QuadBoss, and Speed & Strength, Led strategic merger of Tucker Rocky and MAG, 2014, Merger enhanced portfolio with industry leading brands including Vance & Hines, Performance Machine, Progressive Suspension, and Renthal,  as well as the two largest online industry retailers, J&P Cycles and Motorcycle Superstore. RoadRUNNER magazine is the #1 resource for motorcycle riders looking for exciting and scenic places to ride, travel & touring tips, motorcycle tests, and gear reviews. Editor’s note: while it is known colloquially as MAG or the MAG Group, Velocity Holding Company is in fact the parent company for this house of brands and the Tucker Rocky distribution business. Dirt Rider. A merger gave LDI and the owners of MAG the opportunity to expand product offering, better serve customers, gain operational efficiencies from greater scale, and establish an omni-channel model for consumers. Barcode scanning, multilingual and paperless voice pick systems, and upgraded material handling features have made workers more efficient and the worksites safer. It should be noted that usually DIP loans like this are given with very strict provisions on how the money can be used. As such, these new owners are Monomoy Capital Partners, BlueMountain Capital, and Contrarian Partners, and they will lead the new owners group for MAG and its house of brands – implementing their own new Board of Directors for MAG, which will surely appoint new leadership to MAG and its holdings. IRVING, Texas, Oct. 11, 2018 /PRNewswire/ -- The Motorsports Aftermarket Group (MAG) leadership team is growing with the addition of two notable motorcycle industry veterans. 01926 844064 Fax. Bury St Edmunds Mad Cows - MAG. Our brands have transformed how you buy motorcycle and powersports gear, accessories, tires, parts and apparel. Welcome to the Yorkshire MAG website. While this is not the sexiest news story to happen in the motorcycle industry this year, it is certainly one of the most important and complicated. The Company offers coverage heatshields, quiet baffles, oxygen sensor mounts, lighting products, covers, hand … Motorcycle Action Group, Kenilworth, Warwickshire. John … So don’t just change your oil, evolve it. Motorsport Aftermarket Group (MAG) Files For Bankruptcy To Eliminate $300 Million In Debt - Roadracing World Magazine | Motorcycle Riding, Racing & … Cant find what you're looking for? The combined entity includes dealer-friendly distribution and the two largest industry ecommerce sites. We will file additional reports as more information becomes available. *A previous version of this story incorrectly stated that MAG’s liabilities totaled nearly $1 billion. March 22, 2021 kkotoski Comments Off on EagleRider Holdings Launches Peer-to-Peer Motorcycle and Powersports Sharing Platform Industry Press Releases Cooper Webb dominates Orlando and tightens 450SX title chase Since that time, MAG’s business has contracted by 20% – a decline of sales to the tune of almost $175 million. “This is an exciting opportunity to support the MAG brands in the United States, as well as MAG Europe, Ltd. and to expand overseas. Indianapolis, IN 46204. The distribution division of Motorsport Aftermarket Group (Tucker Rocky) On a more macro scale however, MAG’s financial difficulties should be seen as a bellwether on the state of the American motorcycle industry. We make sure motorcyclist interests are heard and protected. It is important to note too that DIP financing is debt that is senior to any other debt, that is to say, it must be paid back first during any refinancing or bankruptcy arrangement. Learn More As the Yorkshire branch of the Motorcycle Action Group we are the largest in the UK. Affordable European Luxury Everyday. The more leveraged a company is, the higher its debt-to-equity ratio.