Martin Sorrell’s S4 Capital has added two more businesses based in the US to his pure-play digital advertising agency. Updated: S4 got out of the gates quickly in 2021, announcing the acquisitions of Decoded and Metric Theory on Jan. 4. 572. Metric Theory was set up in 2012 and is an integrated performance marketing agency providing services across search, social media and commerce media. Decoded is an integrated creative, technology and media agency with 200 employees in New York and LA, and clients including T-Mobile, Intuit, Visa, WW International and SC Johnson. Martin Sorrell’s S4 Capital said on Monday it had acquired two U.S.-based businesses for an undisclosed sum, as it moves faster to implement its revamped all-digital advertising strategy in Europe and elsewhere following Brexit. S4 Capital Acquires Two Businesses, Indicators Extra to Are available 2021. S4’s content practice under MediaMonks makes up two-thirds of the business, and data, media and analytics, under … S4 Capital – founded by Sir Martin in the wake of his departure from WPP Group has announced that it is buying Decoded Advertising, a creative agency, and Metric Theory, a data-driven digital agency. The dust has hardly settled on the new year but Sir Martin Sorrell's S4 Capital has already kicked off 2021 with the acquisition of US-based Decoded Advertising and performance agency Metric Theory. Read more here. S4 Capital has kicked of 2021 with two US acquisitions that it says will expand content capabilities of MediaMonks and MightHive’s data and digital media expertise. S4 Capital plc Tel: +44 (0)20 3793 0003 Sir Martin Sorrell (Executive Chairman) Powerscourt Tel: +44 (0)7970 246 (PR Adviser to S4 Capital 725 plc) Elly Williamson Jack Shelley About S(4) Capital S4Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018. Get access to our full offering from over 30 providers. Decoded Advertising services global clients like T-Mobile, Intuit, Visa, WW International and SC Johnson from its offices in New York and Los Angeles. Share. Home TagsS4 Capital. S4 Capital expansion. Investment bank JEGI Clarity advised Metric Theory on its deal with S4 Capital. Marketing. The agencies will be folded into MediaMonks and MightyHive. S4, headed by executive chairman Sir Martin Sorrell, will pair its creative digital content production company MediaMonks with Decoded Advertising. S4 Capital picks up performance agency Metric Theory, integrated agency Decoded. Decoded Advertising will join MediaMonks, a digital content production company that runs S4 Capital’s content practice. 3.19K. Digital advertising and marketing service company S4 Capital has acquired creative agency Decoded Advertising and data-driven performance marketing firm Metric Theory in the company's first purchases since the UK's exit from the European Union. According to Sorrell, S4 Capital navigated the pandemic with between 16% and 17% growth through the end of September, 2020. Sofia Serrano Nov 9, 2020. Sir Martin Sorrell, 4Capital Executive Chairman, S4 Capital: “Both combinations continue our momentum, broadening our digital, strategic, creative, data & digital media capabilities in line with our objectives for 2021. S4 Capital plc’s Content practice, built around creative digital content production company MediaMonks, will merger … BDO provided financial and tax diligence, SPA advice and tax structuring on S4 Capital's subsidiary MediaMonks’ merger with Decoded Advertising. Martin Sorrell's S4 Capital starts the new year with shopping spree. S4 Capital executive chairman Martin Sorrell (pictured) said Decoded shares its vision of using data to develop and produce effective creative work and distribute campaigns through digital media. S4 Capital has kicked off 2021 with two US acquisitions that it says will expand content capabilities of MediaMonks and MightHive’s data and digital media expertise.. PALAZZO served as exclusive financial advisor to Decoded, an integrated creative, technology, and media agency, on its sale to S4 Capital plc, the new age/new era digital advertising and marketing services company founded by Sir Martin Sorrell. S4 will keep both agency brands in the short-term, but plans to roll Metric Theory under MightyHive and Decoded under MediaMonks. S4 will keep both agency brands in the short-term, but plans to roll Metric Theory under MightyHive and Decoded under MediaMonks. This is "Meet Decoded and Metric Theory – S4 Capital" by MediaMonks on Vimeo, the home for high quality videos and the people who love them. Travers Smith LLP has advised S4 Capital plc on the deal. Founded in 2014 by Matt Rednor, Decoded Advertising is a truly integrated, creative, technology and media agency … Johnson. Sir Martin Sorrell’s investment vehicle S4 Capital has kicked off 2021 by announcing two new acquisitions, US-based agencies Decoded Advertising and Metric Theory. Integrated creative, technology and media agency Decoded Advertising has joined S4 Capital with the new outfit now keen to integrate the unitary offering with new efficiency. Sorrell enters post-Brexit era with S4 takeovers worth £150m. Metric Theory will merge with MightyHive and Decoded will merge with MediaMonks. Sorrell said Decoded managed “to do even better than that.” S4 projects a gross profit of around $70 million in 2020, representing 50% growth over 2019. S4 Capital picks up performance agency Metric Theory, integrated agency Decoded. Integrated agency Decoded Advertising, which employs around 200 people in New York and LA, is being added to S4’s content empire based on MediaMonks while data-based performance agency Metric Theory is joining S4’s digital media operation, built around MightyHive. Sofia Serrano Jan 11, 2021. Sir Martin Sorrell. Integrated agency Decoded Advertising (“Decoded”) will combine with creative digital content production company MediaMonks, and Metric Theory will combine with MightyHive, S4C’s data and digital media consultancy. Martin Sorrell’s plan for his nearly three-year-old business, S4 Capital PLC, was to sell digital ad and marketing services that compete on price and quality. Immediate post-Brexit expansion ... Decoded services global clients such as T-Mobile, Intuit, Visa, WW International and SC. Registration is … Metric Theory will merge with MightyHive and Decoded will merge with MediaMonks. S4 Capital will announce the takeovers of Decoded and Metric Theory on Monday, Sky News understands. In what it called an “immediate post-Brexit expansion” the firm snapped up US integrated agency, Decoded Advertising, and San Francisco-based performance marketing agency Metric Theory. S4 Capital picks up performance agency Metric Theory, integrated agency Decoded. Sir Martin Sorrell’s marketing group has snapped up creative agency Decoded Advertising and data-driven performance marketing firm Metric Theory. Mergers with Decoded & Metric Theory .... Sign up to access. To continue reading this article you need to be registered with Campaign. By Alexander Springer On Jan 4, 2021. New York-based creative agency Decoded Advertising will join S4’s MediaMonks, while Metric Theory, San Francisco-based performance marketing agency, will join S4’s programmatic firm MightyHive. S4’s content practice under MediaMonks makes up two-thirds of the business, and data, media and analytics, under MightyHive, make up one-third of the business. by Alison Weissbrot. It served him well during the pandemic. Read more: S4 Capital … Decoded Advertising shares S4 Capital’s vision of using data to develop and produce effective creative work … Decoded Advertising will bring almost 200 people across New York and Los Angeles and clients including Intuit, SC Johnson,T-Mobile, Visa and WW International into the S4 Capital fold. Despite headwinds from the pandemic, Sorrell's holding group competitor enjoyed a … Decoded will become part of S4’s creative digital … Financial details for the deals have not been disclosed. S4 Capital has brought into the fold integrated agency Decoded Advertising and integrated performance marketing shop Metric Theory.
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